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The Post-Advertising World
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Classroom Contents
The Art of Motion Graphics Business Development - Landing Big Clients
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- 1 Intro
- 2 Who is Joe Nash?
- 3 What is Business Development?
- 4 Thoughts on Buck's Success
- 5 Lifetime Value
- 6 Biz Dev Tactics
- 7 Who, What, When
- 8 Joe's Playbook
- 9 The Research Phase
- 10 Building Rapport
- 11 Missing Pieces
- 12 How to Position Yourself
- 13 It's the Economy, Stupid
- 14 Who's Winning Now?
- 15 Competing with Creators
- 16 Social is Dominant
- 17 The Post-Advertising World
- 18 Animation for Product
- 19 Generalist vs Specialist
- 20 Short Term Advice
