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Chemists and Violinists
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Classroom Contents
Intelligence in Marketing - Real or Artificial?
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- 1 Intro
- 2 What is marketing intelligence
- 3 Market orientation
- 4 Intelligence
- 5 Qualitative Data
- 6 Chemists and Violinists
- 7 Backward Market Research
- 8 Suboptimal Marketing Intelligence
- 9 Summary
- 10 Lets change focus
- 11 Introducing Emma
- 12 Impact of COVID19 on marketing
- 13 Impact of COVID19 on channel mix
- 14 Marketing Intelligence
- 15 State of Loyalty
- 16 Helping Customers with AI
- 17 Question Time
