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Data-Driven Design Course

via Designlab

Overview

Gain confidence in your ability to use product data across all facets of your design role – from running experiments, to justifying design decisions with business impact, winning over stakeholders, and more. 

Data is the foundation of effective product and UX design, empowering designers to create products that precisely address user needs and ensure their journeys are the right ones. 

HYBRID COURSE FORMAT
Complete lessons on your own time each week and then meet live weekly in peer group sessions

HANDS-ON PROJECTS
Put theory into practice by analyzing and acting on sample data sets

PEER GROUP SESSIONSScheduled sessions let you get peer and mentor feedback on your work

Made for Design Professionals
Data-Driven Design was created for mid to senior level designers looking to level up their data proficiency – and their career. 

- PRODUCT DESIGNERSLearn to better leverage data in your design process, run quantitative experiments, and align your work with business goals.

- DESIGN LEADERS
Elevate the perceived value of design in your org by integrating data-driven insights into your strategic recommendations.

- DESIGN TEAMSGain a shared understanding and vocabulary around data across the team, and build a culture of data-driven decision making. 

YOU WILL LEARN

1 - How to use product team tools to learn user behaviors2 - How to use data to strengthen your design recommendations3 - How to create experiments that help improve your products4 - How to show stakeholders the value of your data-backed designs5 - How to break through common data-driven design roadblocks
Mentor-Led Peer Group Sessions

Your cohort will be matched with an experienced professional designer with a demonstrated expertise in data-driven design. They’ll guide your group’s progress and provide 1:1 feedback on your project work to help make sure your learning experience is an incredible one.

Syllabus

Data-Driven Design Course Curriculum

WEEK 1 - BUSINESS VALUE OF DATA-DRIVEN DESIGNUnderstand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.

WEEK 2 - Using Data in New Product DevelopmentLearn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.

WEEK 3 - Iterating products with dataLearn best practices for continuously improving digital products through usage data and data-informed experimentation.

WEEK 4 - Growing Products through Data-Informed ExperimentsUnderstand what metrics matter most for growing and scaling digital products, and how to set up a data-informed growth experiment.

WEEK 5 - Overcoming Real-World ObstaclesUnderstand common challenges that teams face when running experiments, and how they move through them.

WEEK 6 - Presenting with data
Learn how to structure your interactions with different stakeholders to build trust and confidence in your work.

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